James Meredith, one of the first black students to enroll in the University of Mississippi, created New Miss.
The problem though appears to be the logo. According to Ole Miss, the logo is to similar.
New Miss merchandise is being sold and a New Miss logo is trying to be trademarked.
Suzi Altman, the person behind the merchandise, says she is trying to preserve Meredith’s legacy.
Ole Miss is fighting the trademark effort, saying that the New Miss merch is to similar to its brand.